Objective
This document describes the features supported by yMarketing ESP using Annex Cloud’s customer loyalty module.
Supported Fields
This section provides a list of supported data fields related to the Annex Cloud loyalty program for yMarketing.
Loyalty Fields
| Field Name | Description |
|---|---|
| Loyalty ID | A unique platform-specific identifier defined by Annex Cloud. |
| First Name | First name of the registered customer. |
| Last Name | Last name of the registered customer. |
| Email Address | Email address of the registered customer (for example, "somebody@who.com"). |
| Active Status | An indicator showing whether the customer has been active on the platform in the past year. |
| Birthday | Customer’s birthday date. |
| Loyalty Anniversary Date | Date the customer enrolled in the loyalty program. |
| Phone Number | Customer's phone number. |
| Zip Code | Customer's zip code. |
| Opt-in Status | Customer's opt-in status for the loyalty program. |
| Opt-in Date | Date when the customer opted into the loyalty program. |
| Available Points | Points available for redemption. |
| Earned Points | Total points earned during the loyalty membership period. |
| Used Points | Total points redeemed during the loyalty membership period. |
| Hold Points | Points currently held and unavailable for redemption. |
| Next Expiring Points | Points that will expire soon if not used. |
| Points Expiration Date | Date when points will expire if not used. |
| Expired Points | Total number of points that expired during the loyalty membership period. |
| Current Tier | Customer’s current loyalty tier (for example, Gold). |
| Next Tier | Next tier a customer can reach based on their current tier. |
| Points Required for Next Tier | Number of points required to reach the next tier. |
| Tier Achievement Date | Date when the customer achieved their current tier. |
| Available Rewards | List of rewards eligible for redemption, based on available points. For example, 15 dollars = 500 points. |
| Points Required for Next Reward | Points needed to redeem the next available reward. |
| Highest Available Reward | Highest reward available to the customer. |
| First Loyalty Activity Date | Date when the customer performed their first activity after enrolling in the loyalty program (for example, making a purchase, referring a friend). |
| Last Loyalty Activity Date | Date of the customer's most recent activity within the loyalty program. |
| First Purchase Date | Date when the customer made their first purchase. |
| Last Purchase Date | Date of the customer's most recent purchase. |
Refer a Friend Fields
| Field Name | Description |
|---|---|
| Referrer Email | Email address of the referrer (for example, somebody@who.com). |
| Referrer First Name | First name of the registered customer referring others. |
| Referrer Last Name | Last name of the registered customer referring others. |
| Newsletter Status | Newsletter subscription status of the referrer (Yes or No). |
| Share Resource | Social media interactions (Facebook, Twitter, Email, Bitly URL). |
| Email Receiver | Email address of the person receiving the referral link. |
| Bitly URL | Shortened Bitly URL used in sharing the referral link. |
| Friend Email | Email address of the friend to whom the referral link is sent. |
| Friend Name | Name of the friend after making a purchase referral. |
| Coupon Code | Coupon code received by the friend for the referral. |
| Stat ID | Option field used during referral registration. |
| Claim Rewards URL | URL where the customer can view all claimable rewards. |
| Invite Code | Unique invitation code for the referrer. |
| Reward Code | Reward code given to the sharer after the referral. |
| Coupon Used | Tracks the coupon code used for the referred sale. |
| Credits Earned | Total credits earned by the sharer through the referral program. |