Objective
The purpose of this document is to describe the supporting Annex Cloud data fields to corresponding Salesforce Marketing Cloud fields.
Supported Versions
| Supported Versions | Certified Versions |
|---|---|
| All Versions | NA |
Supported Feature List
Below is the list of supported Annex Cloud Loyalty data fields to the Salesforce Marketing Cloud fields.
Loyalty
| Loyalty Fields | Description |
|---|---|
| Loyalty Id | A platform-specific unique identifier for the Loyalty member. |
| First Name | First name of the enrolled member. |
| Last Name | Last name of the enrolled member. |
| Email Address | Email address of the enrolled member. e.g "somebody@who.com" |
| Active Status | If the member has been active on the platform as per the specified duration. |
| Birthday | Member’s birthday date. |
| Loyalty anniversary date | Member’s Loyalty anniversary date. |
| Phone No | Member’s phone number. |
| Zip Code | Member's zip code. |
| Opt-in Status | Member’s loyalty opt-it status. |
| Opt-in Date | Date when the member enrolled in the Loyalty Program. |
| Available Points | Points available for redemption for the member. |
| Earned Points | Total points earned during the duration of the loyalty membership. |
| Used Points | Total points used during the duration of the membership. |
| Hold Points | Members' points that are currently on hold. |
| Next Expiring Points | These points will expire next if not used. |
| Points Expiration Date | This is the date when points earned will expire next if not used. |
| Expired Points | These points are expired because they were not used. |
| Current Tier | Current tier of the member e.g "Gold". |
| Next Tier | Next higher tier based on the current tier. |
| Points Req For Next Tier | Number of points required for the member to reach the next higher tier. |
| Tier Achieve Date | The member's current tier achieve date. |
| Available Rewards |
List of eligible rewards for the member to redeem based on the available points. E.g $5 Reward | $10 Reward | $15 Reward |
| Points Req For Next Reward | The points needed for a member to be eligible for the next higher reward. |
| Highest Available Reward | The highest reward that a member is eligible for . |
| First Loyalty Activity Date | After enrollment when the member performs any loyalty activity for the first time. E.g. activities like making purchases, referring a friend, writing reviews, and other relevant actions may apply. |
| Last Loyalty Activity Date | Date when the last loyalty activity was performed by the member. |
| First Purchase Date | Date when the first purchase activity was performed by the member. |
| Last Purchase Date | Date when the last purchase activity was performed by the member. |
Upcoming Features
The data fields can be integrated as per the requirements and availability on AC platform with reference to data syncing between the platform and AC.
Refer A Friend
| Data Fields | Description |
|---|---|
| Referrer_Email | Email address of the referrer. e.g "somebody@who.com". |
| Referrer_fname | First name of the registered user. |
| Referrer_lname | Last Name Of The Register User. |
| Newsletter_status | Newsletter Subscription Status (Yes/No). |
| Share_resource | Social network likes ( FB, Twitter, Email, personal Bitly url). |
| Emailreceiver | Friend Who Receive Email Of Referral (sharing page). |
| Bitlyurl | Shortened Bitly URL that is shared (sharing page). |
| Friend_email | The person with whom referral link is to shared (Unlock page). |
| Friend _name | Get friend name after the purchase referral order. |
| Coupon_code | Friend unlock the coupon code (Unlock Page). |
| Stat id | Option field use in referral register case. |
| Claim rewards url | The URL where the user can see all rewards that can be claim. |
| Invite_code | Unique Invitation Code. |
| Reward_code | Sharer get code from reward claim section. |
| Coupon_Used | coupon code used sale track time. |
| Credits_earned | Sharer total earn credit count. |
Visual Commerce
| Data Fields | Description |
| ac_vc_name | Full name of the registered member. |
| ac_vc_email |
The referring member’s email address. For example, "somebody@who.com" |
| ac_vc_product code | The identifier for the product associated with the image. |
| ac_vc_instagram photo url | URL of the photo posted by the user on Instagram |
| ac_vc_subscribed | The member’s newsletter signup status |
Questions and Answers
| Data Fields | Description |
| from_name | Name of member. |
| from_email |
Member’s email address For example, "somebody@who.com" |
| product_page_url | URL of the product page where the Q&A is implemented. |
| product_name | Name of the product for which the Q&A is implemented. |
| address | Address of member |
| post type | Whether the post is a Question or an Answer |
| Date | The date the Question or Answer was posted. |
| product_image_url | URL of the product image |
| admin_emails |
Administrator’s email address For example, "somebody@who.com" |
| question | The question asked related to the product. |
| asked_by | The member who asked the question |
| qus_db_add_date | The date the question was saved in the database. |
Ratings and Reviews
The data fields of R&R will be supported as per the requirements.
| Data Fields | Description |
| Date | The date the member submitted the review. |
| Bottom line | Product recommended by the reviewer. |
| Comfort |
Product's comfort level For example, satisfying or not satisfying. |
| Cons | Negative aspects of the product |
|
Email Address of the member who left the review. For example, "somebody@who.com" |
|
| Location | Reviewer's location (country/city/state) |
| Nickname | The nickname of the reviewer |
| Overall rating | Overall rating of the product |
| Please tell us why | Explain the reason behind the significantly low overall rating. |
| Pros | Positive aspects of the product |
| Quality | Product quality |
| Recommend Friend |
Recommend the product to a friend. For example, “Refer a friend and both of you can enjoy exclusive rewards!” |
| Review | The member’s product review. |
| Review Summary | Same as the review title. |
| Review Title | The title of the review given by the member. |
| Size | Size of the product. |
| Upload Image | Upload an image of the product which the member is reviewing. |
| What is your gender | Reviewer's gender |
| What is your age | Reviewer's age. |
| Width | Width of the product (dimension). |
| Product Id | The identification number of the product that was purchased by the member. |
| Product name | The name of the product that was purchased by the member. |
| Product Description | A description of the product purchased by the member. |
| Product URL | Product link from the e-commerce site. |
| Product Image URL | The product’s image link. |
| Rating Image URL | Rating images blank and filled. |
| Additional feedback on customer service | Write additional feedback for customer service. |
| First Name | First name of the reviewer. |
| Last Name | Last name of the reviewer. |
| City | City of the reviewer. |
| State | State of the reviewer. |
| Country | Country of the reviewer. |
| Product Recommended | Product recommended to others by customers. |
Other Additional Data Fields
| Data Fields | Description |
| Nickname/First Name, Last Name | Name of the reviewer |
| Email ID |
Member’s email address For example, "somebody@who.com" |
| Age | Reviewer's age |
| Gender | Reviewer's gender |
| Location/ City, State, Country | Reviewer's location |
| Product Recommend/Bottom Line | Is the product recommended by the reviewer |
| Site Recommend | Is the site recommended by the reviewer |
| Overall Rating | The overall rating given by the reviewer |
| Review title/Review summary | The title of the review from the member and a short description of the review |
| Review | The complete review given by the member |
| Attachments | Image/YouTube URL added by reviewer |
| Custom fields |
Custom fields refer to additional data or information that can be added to a form or database to tailor it to specific needs or requirements. For example, Zip code. |
FAQ
Q: What is Site ID?
A: Unique ID for every e-commerce site to integrate with AC.
Glossary
| Terminology | Description |
| AC | Annex Cloud |
| R&R | Ratings and Reviews |
| RAF | Refer a Friend |
| VC | Visual Commerce |
| Q&A | Questions and Answers |