Understanding Member-Specific Point Multiplier Campaigns

A Point Multiplier Campaign for Specific Users allows you to target only select members for a limited-time boost in their earning potential. This is ideal when you want to engage a curated list of users, such as VIPs, churn risks, campaign responders, or recently acquired members.

The member list is uploaded into the platform, and the campaign is configured to apply only to those IDs giving you precision targeting without affecting your broader program.

Example: Upload a CSV of 500 inactive users and offer them 2x points on purchases made this week only.

Use Case Objective: Drive Re-Engagement Among Selected Members

    Use targeted point multipliers to:

• reactivate valuable or at-risk members
• boost activity from new sign-ups
• reward a test/control group in a campaign experiment

     Why it works: You reward specific behaviors or cohorts without changing base rules for everyone.

     KPI Impacted: Reactivation rate, segment engagement, repeat purchase rate

    Example Campaign:
    “Welcome Back! Enjoy 2X Points on All Purchases This Week – Just for You!”

How to Configure the Member-Specific Point Multiplier Campaign

Access the campaigns dashboard

1. Sign in to the Annex Cloud platform.
2. Select the Products tab.
3. Under Campaigns, select Go.

4. Start a New Campaign

    Click Add New Campaign to begin setting up.

5. Go to the General information tab to define the campaign details as shown below:     Define campaign details:

• Campaign Name: “2X Points – Re-Engagement Group” Define campaign details:
• Campaign Name: “2X Points – Re-Engagement Group”
• UI Settings: choose whether to show the campaign visibly in the member portal or not.

Click Next when complete.

6. Audience & Milestones: To target specific users with this campaign, you will need to establish the target audience.

• Duration: Short-term (e.g., 14 days for urgency)
• UI Settings: choose whether to show the campaign visibly in the member portal or not.
• Duration: Short-term (e.g., 14 days for urgency)
• UI Settings: choose whether to show the campaign visibly in the member portal or not.

     Click Next when complete.

• You will need to add the Segment that you would like to target with the campaign. 

• Select the segment from the drop-down menu under Target Audience > Segment.

6.1. Segment: 

• Upload your list of specific users (e.g., in .csv format with member IDs)
• The campaign will only apply to this group
• Segment criteria:

• Members > Upload CSV file > User ID List (uploaded via CSV)

     For more information on segment configuration, read here.

6.2. Milestone Setup:

• Milestone Name: “Double Points for Re-Engagement”
• Type: Set to Action
• Details: Choose Purchase as the action
• Benefit for Specific Products: Set to No (apply to all eligible purchases)

6.3. Milestone Bonus Settings:

• Point Multiplier: Set to 2 (for 2x)
• Points Expiration (Optional): Encourage urgency by expiring campaign-earned points after 14 or 30 days
• Limit Settings (Optional):
• Limit how many times the member can earn (e.g., once per day)
• Set a max cap on total campaign points
• Milestone UI Settings: Choose how and where the milestone will be displayed (if visible)

     Click Add Milestone, then proceed.

     Once your campaign milestone has been configured and added on the Audience & Milestones tab, select Next.

7. Campaign Benefit: You can optionally stack a one-time bonus reward (e.g., “Complete 1 purchase, get 50 bonus points”), but this is not required.

8. Finalize the Campaign: Click Update Campaign to save and activate it. The campaign will be visible in the Campaigns dashboard and go live on the scheduled start date.

Campaign Complete!

You’ve successfully launched a highly targeted point multiplier campaign using an uploaded member list—perfect for reactivation, retention, or exclusive group testing.