Understanding Tier-Based Point Multiplier Campaigns

A Tier-Specific Point Multiplier Campaign allows you to apply bonus points earn rates exclusively to members of a specific loyalty tier (e.g., Gold, Platinum). This can help incentivize high-value segments or nudge mid-tier members toward the next tier level by increasing their engagement and spending during the campaign period.

Example: If your standard earn rate is 1 point per $1, and you configure a 3x multiplier for gold members, they will earn 3 points per $1 during the campaign, while other tiers continue earning at the base rate.

Use Case Objective: Encourage Tier Engagement & Progression

Target a specific tier to:

• Increase spend and activity within that tier
• Motivate movement to the next loyalty level (especially if the user is close to qualifying)

Why it works: Exclusivity drives value perception and motivates behavior from your most engaged or high-potential members.

KPI Impacted: Tier progression, revenue per tier, engagement within targeted segments

Example Campaign:
“Gold Members Only: Earn 3x Points on Every Purchase This Weekend!”

How to Configure the Tier-Specific Point Multiplier Campaign

Access the campaigns dashboard

1. Sign in to the Annex Cloud platform.
2. Select the Products tab.
3. Under Campaigns, select Go.

4. Start a New Campaign

   Click Add New Campaign to begin configuration.

5. General Information: Here, you’ll define high-level campaign settings:

• Campaign Name: e.g., “3x Points for Gold Members – July Weekend”
• Start/End Dates: Define the time-bound period.
• Access/UI Settings: Set visibility and promotional tags if desired.

     Once done, click Next to proceed.

6. Audience & Milestones:

6.1. Audience Settings:

• Select Tier Segment: Define your target tier under "Target Audience" settings (e.g., Tier = Gold).

6.2. Milestone Settings:

• Milestone Name: e.g., “Gold 3x Points Bonus”
• Type: Set to Action
• Details: Choose Purchase from the drop-down
• Benefit for Specific Products: Set to No, unless the campaign is product-limited

6.3. Milestone Bonus Settings:

• Multiplier: Set the point multiplier (e.g., 3 for 3x points)
• Points Expiration: Set a reasonable expiry (e.g., 30 days) to encourage redemption
• Limits: Optional – You can cap points earned or frequency of earning
• UI Settings: Optionally configure how this milestone appears to members

    Once done, click Create Milestone, then Next.

7. Campaign Benefit: If desired, you can layer on additional rewards like bonus points or coupons for hitting spend thresholds though for most tier-specific multiplier campaigns, this section can be left blank.

8. Finalize Campaign: Click Create Campaign to save. It will appear in your Campaign Dashboard and activate on the defined start date.

Campaign Success!

You’ve successfully set up a Tier-Based Point Multiplier Campaign designed to increase engagement from a specific loyalty tier. These campaigns are a great way to reward loyalty and move members through your tier structure more effectively