Understanding Buy More Earn More Campaigns
A Buy More Earn More (BMEM) campaign allows you to offer fixed bonus points when members reach specific purchase thresholds. This encourages customers to increase their cart size or spend more in a single transaction to unlock better rewards.
Unlike point multipliers, BMEM campaigns add flat bonus points instead of scaling based on spend. These campaigns are highly effective for increasing average order value (AOV) and driving short-term revenue spikes.
Example: Spend $500 and earn 100 bonus points.
Use Case Objective: Boost High-Value Transactions with Time-Limited Rewards
Encourage customers to spend more by offering bonus points on qualifying spend with a 14-day point expiration. This creates urgency not only to qualify but also to redeem the earned points quickly.
Why it works: Customers are incentivized to spend more and return sooner to use their expiring rewards.
KPI Impacted: AOV, purchase frequency, revenue per transaction
Example Campaign:
“Spend $500 and Get 100 Bonus Points – Only This Week! Points Expire in 14 Days.”
How to Configure the BMEM Campaign (Flat Bonus Points + Expiration)
Access the campaigns dashboard
- Sign in to the Annex Cloud platform.
- Select the Products tab.
- Under Campaigns, select Go.
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4. Start a New Campaign
Click Add New Campaign to begin.
5. General Information: Configure these general settings
- Campaign Name: “BMEM – $500/100 Points – 14-Day Expiry”
- Start/End Dates: Set campaign duration (e.g., 2 weeks)
- Access/UI Settings: Set campaign visibility, title, and badge if needed
Click Next to continue.
6. Audience & Milestones:
6.1. Target Audience
- You must define a specific segment for the campaign.
- For example, you can target members who have spent $500 or more, and reward them with 100 bonus points.
6.2. Milestone Configuration:
- Milestone Name: “Spend $500 and Earn 100 Points”
- Type: Set to Purchase Amount
- Benefit for Specific Products: Set to No, unless targeting select SKUs
Note: Since this campaign targets flat bonus points for purchases, the milestone ratio will remain consistent with the regular purchase ratio. The configuration of bonus point settings is detailed in the campaign benefit section.
Click Add Milestone and proceed.
7. Campaign Benefit: The primary bonus is configured within the Campaign Benefit tab, where the benefit name, type (e.g., Campaign Bonus Points), bonus point value (e.g., 100), Points Expiration (e.g., 14 days), and Maximum Achievement Limit (e.g., 1).
8. Finalize the Campaign: Click Create Campaign to save and schedule activation. The campaign will run for the defined time and show on the Campaigns dashboard.
Campaign Activated!
You’ve successfully configured a Buy More Earn More Campaign that drives higher spend through flat bonus points and urgency via short-term expiration.