Objective
The objective of this document is to understand how the Annex Cloud (AC) loyalty program integrates with Braze ESP. It provides configuration details and explains the transfer of loyalty data from Annex Cloud to Braze.
Configuration Process
Sign-up to Braze
Access the Braze platform at Log in to Braze | Braze with the credentials provided by Annex Cloud.

Upon logging into the site, you will see the dashboard page as shown below:

Generate REST API keys
Visit the Developer Console page, where you have two options:
- Find an existing API key to use for the integration process.
- Create a new API key for the integration process.
To create a new API key, click Create API Key, as shown below.

REST API key security settings
The generated API keys are highly sensitive and must only be shared with trusted members. To secure the generated key, navigate to Settings > APIs and Identifiers, then click the API key you wish to set permissions for by selecting the appropriate checkboxes. After saving the API key, it cannot be edited.

Custom Attributes for member details
Custom attributes are unique traits which define members. It can be used to store information about members and their activities.
On a member's profile, you will find the Custom Attributes section, which provides the following options:
- View an existing Custom Attribute: You can access and review the details of any custom attribute which has been created.
-
Block an existing Custom Attribute: If you choose to block a custom attribute, no further data will be collected regarding that attribute. Existing data will be unavailable unless the attribute is reactivated, and blocked attributes will not appear in any filters. For more information about active and inactive profiles, refer:
User Archival
-
Create a new Custom Attribute: To create and manage custom attributes, navigate to Data Settings > Custom Attributes and click Add custom attributes.
Custom attribute data types
Custom attributes support the following data types:
- Booleans
- Numbers
- Strings
- Arrays
- Time
- Objects
Track User API Endpoint
Use the User API URL: https://rest.iad-03.braze.com/users/track to track member records, including custom events, purchases, and attributes.
Request body
Content-Type: application/json Authorization: Bearer YOUR-REST-API-KEY { "attributes" : (optional, array of attributes object) }For the above endpoint, Braze applies a base speed limit of 50000 requests per minute for all members. Each request can consist of up to 75 events, 75 attribute updates, and 75 purchases.
Braze API Integration with Annex Cloud Loyalty Program
Check Authentication API
To check the API data, use the following API by providing the site ID, platform name, and API key. If the credentials are found in the database, it will return a credentials matched message. If the credentials do not match the database, a invalid credentials message will be returned.
- URL: https://api.socialannex.com/dss/check_connection.php
- Method: POST
- Header: 'Content-Type: application/json'
Request
{ "site_id": "xxxx", "platform":"xx", "api_key":"exx2xx7c-xxxx-4154-xxxx-91xxxxd1" }Valid Response
{ "error_code": "0", "message": "Credentials Matched." }Invalid Response
{ "error_code": "1", "message": "Invalid Credentials." }Status Code: 200 OK
Add or Update a Contact
This method is used to add a member or update the member's profile information. You need to provide the details of the parameters you wish to update.
- URL: https://api.socialannex.com/dss/pushData.php
- Method: POST
- Authorization: Basic token*****
- Header: 'Accept: application/json', 'Content-Type: application/json'
Request
{
"site_id": "xxx",
"esp_id": "xx",
"configure_id": "xx",
"serviceId": "xx",
"data": [
{
"email": "test_user_***@gmail.com",
"first_name": "annex",
"last_name": "cloud",
"available_points": "4000",
"lifetime_points": "2000",
"curren_tier": "Prefered customer"
},
{
"email": "test_user_***@gmail.com",
"first_name": "sample",
"last_name": "test",
"available_points": "5000",
"lifetime_points": "2000",
"curren_tier": "Prefered customer"
}
]
}Response
{
"attributes_processed": 1,
"message": "success"
},
{
"attributes_processed": 1,
"message": "success"
} Status Code: 200 OK
API Errors
The system returns specific messages indicating whether the payload was successful or failed.