Objective
The purpose of this document is to describe the supporting Annex Cloud (AC) data fields to corresponding Braze ESP fields. The fields can be customized based on the requirements.
Supported Versions
| Supported Versions | Certified Versions |
|---|---|
| -- | -- |
Supporting Data Fields for Braze
Loyalty
| Loyalty Fields | Description |
|---|---|
| Loyalty Id | A platform-specific unique identifier for the Loyalty member. |
| First Name | First name of the enrolled member. |
| Last Name | Last name of the enrolled member. |
| Email Address | Email address of the enrolled member. e.g "somebody@who.com" |
| Active Status | If the member has been active on the platform as per the specified duration. |
| Birthday | Member’s birthday date. |
| Loyalty anniversary date | Member’s Loyalty anniversary date. |
| Phone No | Member’s phone number. |
| Zip Code | Member's zip code. |
| Opt-in Status | Member’s loyalty opt-it status. |
| Opt-in Date | Date when the member enrolled in the Loyalty Program. |
| Available Points | Points available for redemption for the member. |
| Earned Points | Total points earned during the duration of the loyalty membership. |
| Used Points | Total points used during the duration of the membership. |
| Hold Points | Members' points that are currently on hold. |
| Next Expiring Points | These points will expire next if not used. |
| Points Expiration Date | This is the date when points earned will expire next if not used. |
| Expired Points | These points are expired because they were not used. |
| Current Tier | Current tier of the member e.g "Gold". |
| Next Tier | Next higher tier based on the current tier. |
| Points Req For Next Tier | Number of points required for the member to reach the next higher tier. |
| Tier Achieve Date | The member's current tier achieve date. |
| Available Rewards |
List of eligible rewards for the member to redeem based on the available points. E.g $5 Reward | $10 Reward | $15 Reward |
| Points Req For Next Reward | The points needed for a member to be eligible for the next higher reward. |
| Highest Available Reward | The highest reward that a member is eligible for . |
| First Loyalty Activity Date | After enrollment when the member performs any loyalty activity for the first time. E.g. activities like making purchases, referring a friend, writing reviews, and other relevant actions may apply. |
| Last Loyalty Activity Date | Date when the last loyalty activity was performed by the member. |
| First Purchase Date | Date when the first purchase activity was performed by the member. |
| Last Purchase Date | Date when the last purchase activity was performed by the member. |
Refer A Friend (RAF)
Below are the supporting data fields which can be utilized for RAF.
|
Visual Commerce (VC)
| Data Fields | Description |
|---|---|
| ac_vc_name | Full name of the registered member. |
| ac_vc_email |
Email address of the referring member. For example, "somebody@who.com" |
| ac_vc_product code | The identifier of the product associated with the image. |
| ac_vc_instagram photo url | URL of the photo posted by the user on Instagram |
| ac_vc_subscribed | Newsletter signup status of the member. (Yes/No) |
Ratings & Review (R&R)
The data fields of R&R will be supported as per the requirements.
| Data Fields | Description |
|---|---|
| Date | The date the member submitted the review. |
| Bottom line | Product recommended by the reviewer. |
| Comfort |
Product's comfort level. For example, “satisfying” or “not satisfying”. |
| Cons | Negative aspects of the product |
|
Email address of the member who left the review. For example, "somebody@who.com" |
|
| Location | Reviewer's location (country/city/state) |
| Nickname | The nickname of the reviewer |
| Overall rating | Overall rating of the product |
| Please tell us why | Explanation of the reason behind the significantly low overall rating. |
| Pros | Positive aspects of the product |
| Quality | Product quality |
| Recommend Friend |
Recommend the product to a friend. For example, “Refer a friend and both of you can enjoy exclusive rewards!” |
| Review | The member’s product review. |
| Review Summary | Same as the review title. |
| Review Title | The title of the review given by the member. |
| Size | Size of the product. |
| Upload Image | Upload an image of the product which the member is reviewing. |
| What is your gender | Reviewer's gender |
| What is your age | Reviewer's age. |
| Width | Width of the product (dimension). |
| Product Id | The identification number of the product that was purchased by the member. |
| Product name | The name of the product that was purchased by the member. |
| Product Description | A description of the product purchased by the member. |
| Product URL | Product link from the e-commerce site. |
| Product Image URL | The product’s image link. |
| Rating Image URL | Rating images blank and filled. |
| Additional feedback on customer service | Write additional feedback for customer service. |
| First Name | First name of the reviewer. |
| Last Name | Last name of the reviewer. |
| City | City of the reviewer. |
| State | State of the reviewer. |
| Country | Country of the reviewer. |
| Product Recommended | Product recommended to others by customers. (Yes/No) |
Other Additional Data Fields
| Data Fields | Description |
|---|---|
| Nickname/First Name, Last Name | Name of the reviewer |
| Email ID |
Member’s email address For example, "somebody@who.com" |
| Age | Reviewer's age |
| Gender | Reviewer's gender |
| Location/ City, State, Country | Reviewer's location |
| Product Recommend/Bottom Line | Is the product recommended by the reviewer |
| Site Recommend | Is the site recommended by the reviewer |
| Overall Rating | The overall rating given by the reviewer |
| Review title/Review summary | The title of the review from the member and a short description of the review |
| Review | The complete review given by the member |
| Attachments | Image/YouTube URL added by reviewer |
| Custom fields |
Custom fields refer to additional data or information that can be added to a form or database to tailor it to specific needs or requirements. For example, Zip code. |
Questions & Answer (Q&A)
| Data Fields | Description |
|---|---|
| from_name | Name of member. |
| from_email |
Email address of the member. For example, "somebody@who.com" |
| product_page_url | URL of the product page where the Q&A is implemented. |
| product_name | Name of the product for which the Q&A is implemented. |
| address | Address of member |
| post type | Whether the post is a Question or an Answer |
| Date | The date the Question or Answer was posted. |
| product_image_url | URL of the product image |
| admin_emails |
Email address of the Administrator. For example, "somebody@who.com" |
| question | The question asked related to the product. |
| asked_by | The member who asked the question |
| qus_db_add_date | The date the question was saved in the database. |
FAQ
Q-What is Site ID?
Ans -Unique ID to every e-commerce site to integrate with AC.
Glossary
| Terminology | Description |
|---|---|
| BO | Back Office |
| BRD | Business Requirement Document |
| AC | Annex Cloud |