Purpose
The integration between Annex Cloud and SAP Emarsys is a strategic collaboration designed to enhance customer engagement, communication, and retention. This integration enables businesses to leverage customer data and behavioral insights from their loyalty programs to personalize and optimize email marketing campaigns.
The primary objective of this integration is to boost customer engagement by seamlessly pushing Annex Cloud Loyalty data to SAP Emarsys. This allows for personalized communication and targeted campaigns based on customer loyalty data.
Use Cases
| Feature Name | Description | Pre-Requisites |
|---|---|---|
| Create a New Member Contact in SAP Emarsys | When a customer enrolls in Annex Cloud loyalty and does not yet exist in SAP Emarsys, a new customer contact is created in Emarsys. |
|
| Passing of Member Loyalty Data to SAP Emarsys | Customer's loyalty data will be transferred to the corresponding member contact in SAP Emarsys. |
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Emarsys Supported Fields
The following Annex Cloud loyalty data fields can be passed to the corresponding fields in SAP Emarsys:
| Loyalty Field | Description |
|---|---|
| Loyalty ID | A unique platform-specific identifier defined by Annex Cloud. |
| First Name | First name of the registered customer. |
| Last Name | Last name of the registered customer. |
| Email Address | Email address of the registered customer (for example, "somebody@who.com"). |
| Active Status | An indicator showing whether the customer has been active on the platform in the past year. |
| Birthday | Customer’s birthday date. |
| Loyalty Anniversary Date | The date the customer enrolled in the loyalty program. |
| Phone Number | Customer's phone number. |
| Available Points | Points available for redemption. |
| Earned Points | Total points earned during the loyalty membership period. |
| Used Points | Total points redeemed during the loyalty membership period. |
| Expired Points | Total number of points that expired during the loyalty membership period. |
| Current Tier | Customer’s current loyalty tier (for example, Gold). |
| Next Tier | Next tier a customer can reach based on their current tier. |
| Points Required for Next Tier | Number of points required to reach the next tier. |
| Available Rewards | List of rewards eligible for redemption, based on available points. For example, 15 dollars = 500 points. |
| Points Required for Next Reward | Points needed to redeem the next available reward. |
| Last Activity Date | Date of the customer's most recent activity within the loyalty program. |
| User Opt-in Status | Customer's loyalty program opt-in status. |
| Opt-in Date | Date when the customer opted into the loyalty program. |
| Next Expiring Points | Points set to expire soon if not used by the customer. |
| Points Expiration Date | Date when earned points will expire. Points must be used by this date to avoid expiration. |
| Highest Available Reward | Highest reward available to the customer. |
| First Activity Date | Date when the customer performed their first activity after enrolling in the loyalty program. |
| Last Redeemed Reward Name | Name of the last reward redeemed by the customer. |
| Last Redeemed Reward Points | Number of points associated with the last reward redeemed by the customer. |
FAQ
Q: What is Site ID?
A: A unique identifier for every e-commerce site integrated with Annex Cloud.
Glossary
| Term | Description |
|---|---|
| AC | Annex Cloud |