Objective This document describes the features supported in SAP Marketing Cloud through Annex Cloud’s Customer Loyalty module.
Supported Versions
Supported Versions Certified Versions
SAP V4 API
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SAP V3 API
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SAP V2 API
SAP V2 API
SAP Marketing Cloud-Supported Feature List Below is a list of features supported in SAP Marketing Cloud through Annex Cloud.
Loyalty Features
Feature Name Description Pre-Requisites
Loyalty Data Push for a Customer in Marketing Cloud
Customer’s loyalty data is pushed against their account in SAP Marketing Cloud.
Customer must be present in SAP Marketing Cloud and enrolled in a loyalty program.
Customer Creation and Updates with Loyalty Data in Marketing Cloud (Bulk or Batches)
Multiple customers are created or updated in SAP Marketing Cloud with their loyalty data in bulk or batches.
Customers should not already exist in SAP Marketing Cloud. They must be enrolled in the loyalty program.
Loyalty Interactions Data Push to Marketing Cloud
Data on customer loyalty interactions (for example, opt-in, points accrual, points redemption, opt-out) is pushed to SAP Marketing Cloud.
Customer must be present in SAP Marketing Cloud, be a loyalty program member, and have performed some activity in the loyalty program.
Loyalty Interactions Data Push in Bulk or Batches
Customer loyalty interactions are pushed to SAP Marketing Cloud in bulk or batches.
Customer must be present in SAP Marketing Cloud, be a loyalty program member, and have performed some activity in the loyalty program.
Export Target Groups to Annex Cloud Segmentation
Export target groups from SAP Marketing Cloud to Annex Cloud segmentation.
Target group must be present in SAP Marketing Cloud.
SAP Marketing Cloud-Supported Fields The following are the Annex Cloud loyalty data fields supported by SAP Marketing Cloud.
Loyalty Field Description
Loyalty Id
A unique platform-specific identifier defined by Annex Cloud.
First Name
First name of the registered customer.
Last Name
Last name of the registered customer.
Email Address
Email address of the registered customer (for example, "somebody@who.com ").
Active Status
An indicator showing whether the customer has been active on the platform in the past year.
Birthday
Customer’s birthday date.
Loyalty Anniversary Date
The date the customer enrolled in the loyalty program.
Phone Number
Customer's phone number.
Available Points
Points available for redemption.
Earned Points
Total points earned during the loyalty membership period.
Used Points
Total points redeemed during the loyalty membership period.
Expired Points
Total number of points that expired during the loyalty membership period.
Current Tier
Customer’s current loyalty tier (for example, Gold).
Next Tier
Next tier a customer can reach based on their current tier.
Points Required for Next Tier
Number of points required to reach the next tier.
Available Rewards
List of rewards eligible for redemption, based on available points. For example, 15 dollars = 500 points.
Points Required for Next Reward
Points needed to redeem the next available reward.
Last Activity Date
Date of the customer's most recent activity within the loyalty program.
User Opt-in Status
Customer's loyalty program opt-in status.
Opt-in Date
Date when the customer opted into the loyalty program.
Next Expiring Points
Points set to expire soon if not used by the customer.
Points Expiration Date
The date when earned points will expire. Points must be used by this date to avoid expiration.
Highest Available Reward
Highest reward available to the customer.
First Activity Date
Date when the customer performed their first activity after enrolling in the loyalty program.
Loyalty Interactions
Loyalty Event Description
LOY_OPT_IN
Customer opts into the loyalty program.
LOY_POINT_ACCRUAL
Points are earned by the customer.
LOY_POINT_REDEMPTION
Points are redeemed by the customer.
LOY_OPT_OUT
Customer opts out from the loyalty program.
Refer-a-Friend Fields
RAF Field Description
Referrer Email
Email of the person who refers (for example, somebody@who.com ).
Referrer First Name
First name of the referrer.
Referrer Last Name
Last name of the referrer.
Newsletter Status
Subscription status to the newsletter (Yes or No).
Share Resource
Social network shares (for example, Facebook, Twitter, Email, or personal Bitly URL).
Email Receiver
Friend who receives the referral email.
Bitly URL
Shortened Bitly URL that is shared.
Friend Email
Email of the person referred.
Friend Name
Name of the person referred.
Coupon Code
Coupon code unlocked by the referred friend.
Statid
Optional field for referral registration.
Claim Rewards URL
URL where members can view available rewards.
Invite Code
Unique invitation code.
Reward Code
Code shared with the referrer upon reward claim.
Coupon Used
Tracks coupon code usage.
Credits Earned
Total credits earned by the referrer.
Refer-a-Friend Interactions
Feature Name Description Pre-Requisites
Customer Refer-a-Friend Interactions Data Push to Marketing Cloud
Data of customer interactions related to referrals (for example, sharing referral links via social media, unlocking coupon codes) is pushed to SAP Marketing Cloud.
Customer must be present in SAP Marketing Cloud, be a loyalty program member, and perform referral activities.
FAQ Q: What is Site ID?
A: A unique ID for each e-commerce site to integrate with Annex Cloud.
Glossary
Terminology Description
API
Application Programming Interface
AC
Annex Cloud
