Loyalty

Written By Devin O'Neill ()

Updated at April 24th, 2025

Description

The E-commerce feature matrix will help identify the supporting and possible use cases for listed E-commerce. Annex Cloud provides seamless integration with all the possible listed use cases.

Feature Matrix of Loyalty

Earn Points

Platforms Shopify BigCommerce SAP Commerce Cloud Magento

Demandware 

SFCC

Netsuite SCA EpiServer SFRA
Standard Set of Use Cases                
Earn Points for Sign up Y Y Y Y Y Y Y Y
Earn Points for opt-in Y Y Y Y Y Y Y Y
Earn Points for Sign up/ Register newsletter Y Y Y Y Y Y Y Y
Earn Points associated with action Y Y Y Y Y Y Y Y
Earn points on customs actions Y Y Y Y Y Y Y Y
Earn points for purchases Y Y Y Y Y Y Y Y
Redeem points for the dollar amount on the checkout page and get a discount Y Y Y Y N N Y N
Redeem points as a coupon code on the checkout page Y Y Y N N N Y Y
Redeem points as a gift card on the checkout page       Y N N N N

Displaying Eligible Loyalty Points

Platforms Shopify BigCommerce SAP Commerce Cloud Magento

Demandware 

SFCC

Netsuite SCA EpiServer SFRA
Standard Set of Use Cases                
See eligible points on PDP (takes user tier/segment + product into consideration) Y Y Y Y Y N N Y
Showing available user points and currency conversion in the header of the site Y N Y N Y N N N
To display eligible points on the PLP using 1 API call by using an array Y N N Y N N N N
Product points on the category page (PLP) Y N N Y N N Y Y

Rules-based on Customer's Action

Platforms Shopify BigCommerce SAP Commerce Cloud Magento

Demandware 

SFCC

Netsuite SCA EpiServer SFRA
Standard Set of Use Cases                
Lose points on returns Y Y Y Y Y N Y Y
Ability to check potential points/cart calculations Y Y Y Y Y N N N
Earn/don't earn points on free shipping Y N Y N Y N N N
Allow updating user primary key (primary key or transfer/merge account) N N Y N Y N N Y

Functionality to be handled from Backoffice

Platforms Shopify BigCommerce SAP Commerce Cloud Magento

Demandware 

SFCC

Netsuite SCA EpiServer SFRA
Standard Set of Use Cases                
Apply the coupon to the cart directly when claiming from the dashboard rather than the user having to copy and paste at the checkout. The same applies to redeeming products. N N N N N N N N
Award loyalty points for orders originated from Backoffice N N N N N Y N N
Use case to push Ecommerce Generated coupon codes to Annex Cloud N N N N N N N N
Update user properties from Ecommerce to AC Y N Y Y Y N N Y
Call purchase API in case the CSR marks the order as shipped from the back office Y N N N N Y N Y
PDP as well, check out the eligible points API should take, user primary key in consideration for Tier/Bonus campaign scenarios Y Y N Y Y N N Y
Reward info & claim earned reward Y Y Y Y Y Y Y Y
Get the list of actions and points earned Y Y Y Y Y Y Y Y