Klaviyo Feature Document

Updated at April 24th, 2025

Objective

The purpose of this document is to describe the supporting Annex Cloud data fields to Klaviyo.

Supported Versions

API Supporting Versions	Certified Versions
REST- V2	NA

Klaviyo Supported Data List

Loyalty

Loyalty Fields	Description
Loyalty Id	A platform-specific unique identifier for the Loyalty member.
First Name	First name of the enrolled member.
Last Name	Last name of the enrolled member.
Email Address	Email address of the enrolled member. e.g "somebody@who.com"
Active Status	If the member has been active on the platform as per the specified duration.
Birthday	Member’s birthday date.
Loyalty anniversary date	Member’s Loyalty anniversary date.
Phone No	Member’s phone number.
Zip Code	Member's zip code.
Opt-in Status	Member’s loyalty opt-it status.
Opt-in Date	Date when the member enrolled in the Loyalty Program.
Available Points	Points available for redemption for the member.
Earned Points	Total points earned during the duration of the loyalty membership.
Used Points	Total points used during the duration of the membership.
Hold Points	Members' points that are currently on hold.
Next Expiring Points	These points will expire next if not used.
Points Expiration Date	This is the date when points earned will expire next if not used.
Expired Points	These points are expired because they were not used.
Current Tier	Current tier of the member e.g "Gold".
Next Tier	Next higher tier based on the current tier.
Points Req For Next Tier	Number of points required for the member to reach the next higher tier.
Tier Achieve Date	The member's current tier achieve date.
Available Rewards	List of eligible rewards for the member to redeem based on the available points. E.g $5 Reward \| $10 Reward \| $15 Reward
Points Req For Next Reward	The points needed for a member to be eligible for the next higher reward.
Highest Available Reward	The highest reward that a member is eligible for .
First Loyalty Activity Date	After enrollment when the member performs any loyalty activity for the first time. E.g. activities like making purchases, referring a friend, writing reviews, and other relevant actions may apply.
Last Loyalty Activity Date	Date when the last loyalty activity was performed by the member.
First Purchase Date	Date when the first purchase activity was performed by the member.
Last Purchase Date	Date when the last purchase activity was performed by the member.

Refer A Friend (RAF)

Below are the supporting data fields that can be utilized for RAF.

Data Fields	Description
Referrer_Email	Email address of the referrer. e.g "somebody@who.com".
Referrer_fname	First name of the registered user.
Referrer_lname	Last Name Of The Register User.
Newsletter_status	Newsletter Subscription Status (Yes/No).
Share_resource	Social network likes ( FB, Twitter, Email, personal Bitly url).
Emailreceiver	Friend Who Receive Email Of Referral (sharing page).
Bitlyurl	Shortened Bitly URL that is shared (sharing page).
Friend_email	The person with whom referral link is to shared (Unlock page).
Friend _name	Get friend name after the purchase referral order.
Coupon_code	Friend unlock the coupon code (Unlock Page).
Stat id	Option field use in referral register case.
Claim rewards url	The URL where the user can see all rewards that can be claim.
Invite_code	Unique Invitation Code.
Reward_code	Sharer get code from reward claim section.
Coupon_Used	coupon code used sale track time.
Credits_earned	Sharer total earn credit count.

Visual Commerce (VC)

VC Field	Description
ac_vc_name	Full Name of the registered customer.
ac_vc_email	Email address of the registered customer, typically in the format somebody@who.com.
ac_vc_product code	Identifier for the product associated with the image. This could be a unique code or reference number for the product.
ac_vc_instagram photo url	URL of the photo posted by the customer on Instagram. This URL likely points to an image hosted on Instagram.
ac_vc_subscribed	Newsletter Signup status. This field could indicate whether the registered customer has subscribed to a newsletter, typically using values like "Yes" or "No" or binary values like 1 for subscribed and 0 for not subscribed.

Ratings & Review (R&R)

Data Fields	Description
Date	The date when the review was submitted.
Bottom line	A concise summary or conclusion about the product.
Comfort	A rating or assessment of the product's comfort level, typically as satisfying or not satisfying.
Cons	Negative aspects or drawbacks of the product as mentioned by the reviewer.
Email	Email address of the reviewer for contact or verification purposes.
Location	The location (country, city, state) of the reviewer.
Nickname	The nickname or name of the reviewer.
Overall rating	The overall rating given by the reviewer to the product.
Please tell us why	A field for the reviewer to provide additional comments or reasons for their rating, especially if it's very low.
Pros	Positive aspects or strengths of the product as mentioned by the reviewer.
Quality	Assessment of the product's quality.
Recommend Friend	Whether the reviewer would recommend the product to a friend.
Review	The detailed review or feedback provided by the customer.
Review Summary	A concise title or summary of the review.
Review Title	A title given by the reviewer to their review.
Size	Information about the size of the product.
Upload Image	A feature that allows customers to upload images of the product they purchased.
What is your gender	Gender information of the reviewer.
What is your age	The age of the reviewer.
Width	Information about the width of the product (dimension).
Product Id	A unique identifier for the purchased product.
Product name	The name of the purchased product.
Product Description	A description of the purchased product.
Product URL	A link to the product on the e-commerce site.
Product Image URL	A link to an image of the product.
Rating Image URL	Links to images representing different rating options (blank and filled stars, for example).
Additional feedback on customer service	Additional comments or feedback related to the customer service experience.
First Name	The first name of the reviewer.
Last Name	The last name of the reviewer.
City	The city name of the registered customer.
State	The state in which the registered customer resides.
Country	The country of the registered customer.
Product Recommended	Whether the reviewer would recommend the product to others.

Other Additional Data Fields

Field Name	Description
Nickname/First Name, Last Name	The first name or Nick name, and Last name of the registered customer.
Email ID	Email Address of the reviewer. For Example "somebody@who.com"
Age	The age of the reviewer.
Gender	The gender of the reviewer.
Location/ City, State, Country	The reviewer's location, which includes the country, city, or state.
Product Recommend/Bottom Line	Is the product recommended by the reviewer
Site Recommend	Is the site recommended by the reviewer
Overall Rating	A rating representing the reviewer's overall satisfaction with the product.
Review title/Review summary	The title or headline for the review. A summary of the review.
Review	The main body of the product review.
Attachments	Image/YouTube URL added by reviewer
Custom fields	Rest of the fields (For Example: vehicle type, skin tone, pros, cons, dimension.)

Questions & Answer (Q&A)

Q&A Data Field	Description
from_name	Name of the customer who submitted the question or answer.
from_email	Email address of the customer who submitted the question or answer.
product_page_url	URL of the product page where the Q&A functionality is implemented.
product_name	Name of the product for which the Q&A functionality is implemented.
address	The location of the customer.
post type	Indicates whether the entry is a question or an answer.
Date	The date when the question was asked or the answer was provided.
product_image_url	URL of the product image, which can be used to reference the product.
admin_emails	Email address of the admin or moderators managing the Q&A system.
question	The actual question related to the product.
asked_by	Indicates who asked the question, typically a customer.
qus_db_add_date	Date when the question was saved in the database.

FAQ

Q- What is Site ID?

Ans - Unique ID for every e-commerce site to integrate with AC.

Glossary

Terminology	Description
AC	Annex Cloud
RAAS	Registration As A service