Constant Contact - Feature Document

Updated at April 16th, 2025

Objective

This document outlines the integration of Annex Cloud products with Constant Contact ESP, enabling Annex Cloud clients to use Constant Contact ESP for their marketing activities. The data fields can be customized according to specific requirements, allowing data to be sent from Annex Cloud to the corresponding fields in Constant Contact ESP.

Supported Versions

Supported Versions	Certified Versions
NA	NA

Constant Contact Supported Feature List

Below is a list of features supported by Constant Contact through Annex Cloud integration.

Annex Cloud Loyalty Fields

Field Name	Description
Loyalty ID	A unique platform-specific identifier defined by Annex Cloud.
First Name	First name of the registered customer.
Last Name	Last name of the registered customer.
Email Address	Email address of the registered customer (for example, "somebody@who.com").
Active Status	An indicator showing whether the customer has been active on the platform in the past year.
Birthday	Customer’s birthday date.
Loyalty Anniversary Date	The date the customer enrolled in the loyalty program.
Phone Number	Customer's phone number.
Zip Code	Customer's zip code.
Opt-in Status	Customer's opt-in status for the loyalty program.
Opt-in Date	Date when the customer opted into the loyalty program.
Available Points	Points available for redemption.
Earned Points	Total points earned during the loyalty membership period.
Used Points	Total points redeemed during the loyalty membership period.
Hold Points	Points currently held and unavailable for redemption.
Next Expiring Points	Points that will expire soon if not used.
Points Expiration Date	The date when points will expire if not used.
Expired Points	Total number of points that expired during the loyalty membership period.
Current Tier	Customer’s current loyalty tier (for example, Gold).
Next Tier	Next tier a customer can reach based on their current tier.
Points Required for Next Tier	Number of points required to reach the next tier.
Tier Achievement Date	The date when the customer achieved their current tier.
Available Rewards	List of rewards eligible for redemption, based on available points. For example, 15 dollars = 500 points.
Points Required for Next Reward	Points needed to redeem the next available reward.
Highest Available Reward	Highest reward available to the customer.
First Loyalty Activity Date	Date when the customer performed their first activity after enrolling in the loyalty program.
Last Loyalty Activity Date	Date of the customer's most recent activity within the loyalty program.
First Purchase Date	Date when the customer made their first purchase.
Last Purchase Date	Date of the customer's most recent purchase.

Upcoming Supporting Data Fields for the Product

Refer A Friend

Data Field	Description
Referrer_Email	Email address of the referrer (for example, somebody@who.com).
Referrer_First Name	First name of the registered customer referring others.
Referrer_Last Name	Last name of the registered customer referring others.
Newsletter_Status	Newsletter subscription status of the referrer (Yes or No).
Share_Resource	Social media interactions (Facebook, Twitter, Email, Bitly URL).
Email_Receiver	Email address of the person receiving the referral link.
Bitly_URL	Shortened Bitly URL used in sharing the referral link.
Friend_Email	Email address of the friend to whom the referral link is sent.
Friend_Name	Name of the friend after making a purchase referral.
Coupon_Code	Coupon code received by the friend for the referral.
Stat_ID	Option field used during referral registration.
Claim_Rewards_URL	URL where the customer can view all claimable rewards.
Invite_Code	Unique invitation code for the referrer.
Reward_Code	Reward code given to the sharer after the referral.
Coupon_Used	Tracks the coupon code used for the referred sale.
Credits_Earned	Total credits earned by the sharer through the referral program.

Virtual Commerce (VC)

Data Field	Description
ac_vc_name	Full name of the registered customer.
ac_vc_email	Email address of the registered customer (for example, somebody@who.com).
ac_vc_product_code	Unique identifier for the product associated with the customer’s image.
ac_vc_instagram_photo_url	URL of the photo posted by the customer on Instagram.
ac_vc_subscribed	Customer's newsletter subscription status.

Ratings and Reviews (R&R)

Data Field	Description
Date	Date when the review was submitted.
Bottom Line	A brief recommendation about the product (alternative for Product Recommend).
Comfort	Comfort level of the product (for example, satisfying, not satisfying).
Cons	Negative aspects of the product.
Email	Email address of the reviewer (for example, somebody@who.com).
Location	Reviewer's location (city, state, country).
Nickname	Nickname of the reviewer.
Overall Rating	Overall rating of the product.
Why (if low rating)	Explanation provided if the rating is very low.
Pros	Positive aspects of the product.
Quality	Product quality rating.
Recommend Friend	Whether the reviewer recommends the product to a friend.
Review	Detailed review of the product.
Review Summary	Same as the review title.
Review Title	Title of the review.
Size	Size of the product (if applicable).
Upload Image	Image of the product purchased by the customer.
Gender	Gender of the reviewer.
Age	Age of the reviewer.
Width	Width of the product (dimension).
Product ID	Identifier of the purchased product.
Product Name	Name of the purchased product.
Product Description	Description of the purchased product.
Product URL	URL link to the product page.
Product Image URL	URL link to the product image.
Rating Image URL	URLs of the filled and empty rating images.
Additional Feedback	Any additional feedback given to customer service.
City	City of the reviewer.
State	State of the reviewer.
Country	Country of the reviewer.
Product Recommended	Whether the product is recommended to others by customers.

Additional Data Fields

Data Field	Description
Nickname, First Name, Last Name	Name of the reviewer.
Email ID	Email address of the reviewer.
Age	Age of the reviewer.
Gender	Gender of the reviewer.
Location or City, State, Country	Location of the reviewer.
Product Recommend or Bottom Line	Whether the product is recommended by the reviewer.
Site Recommend	Whether the site is recommended by the reviewer.
Overall Rating	Rating given by the reviewer.
Review Title or Review Summary	Review title or short summary of the review.
Review	Detailed product review.
Attachments	Any images or video URLs added by the reviewer.
Custom Fields	Any additional custom fields related to the review (for example, vehicle type, skin tone, dimensions, and so on).

Questions and Answers (Q&A)

Data Field	Description
From Name	Name of the customer asking the question.
From Email	Email address of the customer asking the question.
Product Page URL	URL of the product page where the Q and A is implemented.
Product Name	Name of the product associated with the Q and A.
Address	Location of the customer.
Post Type	Indicates whether the post is a question or answer.
Date	Date when the question or answer was posted.
Product Image URL	URL of the product image associated with the Q and A.
Admin Emails	Email address of the admin managing the Q and A.
Question	The question asked by the customer.
Asked By	Name of the customer who asked the question.
Qus DB Add Date	Date when the question was added to the database.

FAQ

Q: What is Site ID?

A: A unique ID assigned to each e-commerce site for integration with Annex Cloud.

Glossary

Terminology	Description
AC	Annex Cloud
RAAS	Registration as a Service