Bronto Feature Document

Updated at April 16th, 2025

Objective

The purpose of this document is to describe the Annex Cloud data fields and their corresponding Bronto fields. These data fields can be customized based on specific requirements.

Supported Versions

API Supported Versions	Certified Versions
APIs Version 4	N/A

Bronto Supported Feature List

Below is the list of Annex Cloud loyalty data fields mapped to Bronto ESP fields.

Loyalty Data Fields

Loyalty Field	Description
Loyalty ID	A unique platform-specific identifier defined by Annex Cloud.
First Name	First name of the registered customer.
Last Name	Last name of the registered customer.
Email Address	Email address of the registered customer (for example, "somebody@who.com").
Active Status	An indicator showing whether the customer has been active on the platform in the past year.
Birthday	Customer’s birthday date.
Loyalty Anniversary Date	Date the customer enrolled in the loyalty program.
Phone Number	Customer's phone number.
Zip Code	Customer's zip code.
Opt-in Status	Customer's opt-in status for the loyalty program.
Opt-in Date	Date when the customer opted into the loyalty program.
Available Points	Points available for redemption.
Earned Points	Total points earned during the loyalty membership period.
Used Points	Total points redeemed during the loyalty membership period.
Hold Points	Points currently held and unavailable for redemption.
Next Expiring Points	Points that will expire soon if not used.
Points Expiration Date	Date when points will expire if not used.
Expired Points	Total number of points that expired during the loyalty membership period.
Current Tier	Customer’s current loyalty tier (for example, Gold).
Next Tier	Next tier a customer can reach based on their current tier.
Points Required for Next Tier	Number of points required to reach the next tier.
Tier Achieve Date	Date when the customer achieved their current tier.
Available Rewards	List of rewards eligible for redemption, based on available points. For example, 15 dollars = 500 points.
Points Required for Next Reward	Points needed to redeem the next available reward.
Highest Available Reward	Highest reward available to the customer.
First Loyalty Activity Date	Date when the customer performed their first activity after enrolling in the loyalty program.
Last Loyalty Activity Date	Date of the customer's most recent activity within the loyalty program.
First Purchase Date	Date when the customer made their first purchase.
Last Purchase Date	Date of the customer's most recent purchase.

Refer A Friend Data Fields

Field	Description
Referrer_Email	Email address of the referrer (for example, somebody@who.com).
Referrer_First Name	First name of the registered customer referring others.
Referrer_Last Name	Last name of the registered customer referring others.
Newsletter_Status	Newsletter subscription status of the referrer (Yes or No).
Share_Resource	Social media interactions (Facebook, Twitter, Email, Bitly URL).
Email_Receiver	Email address of the person receiving the referral link.
Bitly_URL	Shortened Bitly URL used in sharing the referral link.
Friend_Email	Email address of the friend to whom the referral link is sent.
Friend_Name	Name of the friend after making a purchase referral.
Coupon_Code	Coupon code received by the friend for the referral.
Stat_ID	Option field used during referral registration.
Claim_Rewards_URL	URL where the customer can view all claimable rewards.
Invite_Code	Unique invitation code for the referrer.
Reward_Code	Reward code given to the sharer after the referral.
Coupon_Used	Tracks the coupon code used for the referred sale.
Credits_Earned	Total credits earned by the sharer through the referral program.

Visual Commerce (VC) Fields

VC Field	Description
ac_vc_name	Full name of the registered customer.
ac_vc_email	Email address of the registered customer (for example, somebody@who.com).
ac_vc_product_code	Unique identifier for the product associated with the customer’s image.
ac_vc_instagram_photo_url	URL of the photo posted by the customer on Instagram.
ac_vc_subscribed	Customer's newsletter subscription status.

Ratings and Reviews (R&R) Fields

Data Field	Description
Date	Date when the review was submitted.
Bottom Line	A brief recommendation about the product (alternative for Product Recommend).
Comfort	Comfort level of the product (for example, satisfying, not satisfying).
Cons	Negative aspects of the product.
Email	Email address of the reviewer (for example, somebody@who.com).
Location	Reviewer's location (city, state, country).
Nickname	Nickname of the reviewer.
Overall Rating	Overall rating of the product.
Please tell us why	Explanation provided if the rating is very low.
Pros	Positive aspects of the product.
Quality	Product quality rating.
Recommend Friend	Whether the reviewer recommends the product to a friend.
Review	Detailed review of the product.
Review Summary	Same as the review title.
Review Title	Title of the review.
Size	Size of the product (if applicable).
Upload Image	Image of the product purchased by the customer.
What is your gender	Gender of the reviewer.
What is your age	Age of the reviewer.
Width	Width of the product (dimension).
Product ID	Identifier of the purchased product.
Product Name	Name of the purchased product.
Product Description	Description of the purchased product.
Product URL	URL link to the product page.
Product Image URL	URL link to the product image.
Rating Image URL	URLs of the filled and empty rating images.
Additional Feedback	Any additional feedback given to customer service.
First Name	First name of the reviewer.
Last Name	Last name of the reviewer.
City	City of the reviewer.
State	State of the reviewer.
Country	Country of the reviewer.
Product Recommended	Whether the product is recommended to others by customers.

Question and Answer (Q&A) Data Fields

Q and A Field	Description
From Name	Name of the customer asking the question.
From Email	Email address of the customer asking the question.
Product Page URL	URL of the product page where the Q and A is implemented.
Product Name	Name of the product associated with the Q and A.
Address	Location of the customer.
Post Type	Indicates whether the post is a question or answer.
Date	Date when the question or answer was posted.
Product Image URL	URL of the product image associated with the Q and A.
Admin Emails	Email address of the admin managing the Q and A.
Question	Question asked by the customer.
Asked By	Name of the customer who asked the question.
Qus DB Add Date	Date when the question was added to the database.

FAQ

Q: What is Site ID?

A: A unique ID assigned to each e-commerce site for integration with Annex Cloud.

Glossary

Term	Description
AC	Annex Cloud
R&R	Ratings and Reviews
RAF	Refer a Friend
VC	Visual Commerce
Q&A	Questions and Answers