Q2 - 2021 Release Notes

Written By Devin O'Neill ()

Updated at March 19th, 2025

Customer Loyalty

Annex Cloud Launches Redesigned Admin Portal 

Annex Cloud has released a redesigned admin platform with seamless user experience along with expanded capabilities including data visualization and analytics.

Integration of Loyalty with Refer a Friend

Historically, Annex Cloud’s Refer a Friend product was a standalone solution providing customers a way to engage with their friends to recommend products. Integration of Loyalty Program with Refer a Friend will enable organizations to reward customers referring their friends through loyalty points or rewards. The ability to integrate the solutions will enable organizations to drive better engagement in both their Loyalty and Referral programs!

User Management

Enabling admin users to manage access to the Annex Cloud admin platform. An admin user can create new users, manage roles, or deactivate accounts from this section. 

Capping Points from Purchases 

This enhancement allows creating a limit on points earned from purchase action based on a percentage of a max points limit or a flat points limit. Allowing an additional layer of review before awarding large amount points due a specific purchase action. 

Incentive Engine Management

Code Issue to End Customer

This functionality allows operator to assign code to existing / New end user. This is separate section
in Dashboard to add new user and assign code from existing group.

Make an Excel Request

This feature allows client to send a link of exported data in given mail Id. This feature specifically used
when there is huge data.

Custom Devaluation Feedback Implementation

This is a productized enhancement that offers to ignore redemption done by user. This means
continue evaluating Gift cards though user has redeemed some amount in it. The devaluation period
will be defined from the UI.

Assign to module dropdown containing Loyalty and RAF

Now IEM has the ability to change the code status from the Admin section. This functionality will
help to make redeem/rollback the last redemption of the code if requested by the end-user.

Custom / Dynamic Group type for Full Redemption codes- Angular & User API enhancement

This will allow us to create and assign run time value to code and assign it to End user.

Visual Commerce

Applied the related snippet to this list of Controllers.

  • new report cp
  • shoppic scheduler
  • new admin report
  • Common export to excel sheet

Security of VC Module by site_id

Providing security of VC Module by using site_id.

Bed Bath and Beyond: Reverse Feed updates

Updated below information:

  • Maintain the order of images as most recent
  • Frequency of posting is changed from weekly to daily

Integration Product Management

Salesforce Service Cloud Integration

Provides Customer Support Representatives the ability to view complete Loyalty details of a customer in Service Console, and the Representative can perform Loyalty actions such as Debit/ Credit points from the customer's account.

Toast POS Integration

This integration enables Cashiers the ability to perform Loyalty activities such as, identification of Loyalty Members, redeeming points from available balance, deducting points on return, and earning points on purchase.

Microsoft Dynamics 365 Marketing Cloud Integration 

Pushes Loyalty attributes and activities of a customer from the Annex Cloud to D365 Marketing Cloud. Using this Loyalty data, marketers can use loyalty data for targeting and personalization.

Cordial ESP Integration

Pushes Loyalty attributes of a customer from Annex Cloud to Cordial. Using this Loyalty data, marketers can use loyalty data for targeting and personalization.

Magento Platform Enhancements

  • Upgrade in Magento Extension to 2.4.1
  • Upgrade enables enhancements to the loyalty extension for awarding points on creation, earning on PDP, and supporting purchase/returns/cancels without any coding required.
  • RAF landing page, pop-up, and sales tracking without any coding required.

Big Commerce

Extension upgraded to V3 for enhanced security and support for enhanced loyalty scenarios enabled in V3

Shopify

Shopify App certification completed: https://apps.shopify.com/annex-cloud-all-module

Salesforce OMS

Integration with Salesforce Order Management System is completed.

SAP C4C Service Cloud

Integration with SAP C4C Service Cloud is completed 

Dot Digital

Annex Cloud Integration with Dot Digital ESP is completed

Magento Certification

Annex Cloud's Loyalty Extension has been successfully certified for version 2.4.2.

Microsoft Dynamics 365 Service Application

Annex Cloud's Loyalty Integration with Dynamics 365 Service Application enables customer service representatives to have a unified view of all the loyalty data and activities of the customer enabling seamless, end-to-end tracking of customer issues.

Microsoft Dynamics 365 Marketing Application

Annex Cloud's Integration with Dynamics 365 Marketing Application provides the following additional features to marketers:

  • Syncing of users between Annex Cloud to Dynamics 365 Marketing Application & vice versa.
  • Syncing of customer groups /segments between Annex Cloud to Dynamics 365 Marketing Application & vice versa.
  • Unified view of customer's loyalty and RAF activities.

SAP Service Cloud

Annex Cloud has completed direct integration with SAP Service Cloud. This integration offers the ability to transfer the loyalty information of customers in Service Cloud and displays the membership and activity details, and the functionality of performing loyalty actions in the user profile.

Shopify

Annex Cloud has completed the integration of Refer-a-Friend module, where a back-office user can refer a friend on behalf of a customer using email/bitly.

Social Comments

No Product Development.

Ratings & Reviews

No Product Development.

Refer A Friend

No Product Development.

Question & Answers

No Product Development.