Cordial - Feature Document

Written By Devin O'Neill ()

Updated at April 16th, 2025

Objective

The purpose of this document is to describe the supporting Annex Cloud data fields to corresponding Cordial ESP fields. The fields can be customized based on the requirements.

Supported Versions

Supported Versions Certified Versions
V2 --

Supporting Data Fields for Cordial

Loyalty

Loyalty Fields Description
Loyalty Id A platform-specific unique identifier for the Loyalty member.
First Name First name of the enrolled member.
Last Name Last name of the enrolled member.
Email Address Email address of the enrolled member. e.g "somebody@who.com"
Active Status If the member has been active on the platform as per the specified duration.
Birthday Member’s birthday date.
Loyalty anniversary date Member’s Loyalty anniversary date.
Phone No Member’s phone number.
Zip Code Member's zip code.
Opt-in Status Member’s loyalty opt-it status.
Opt-in Date Date when the member enrolled in the Loyalty Program.
Available Points Points available for redemption for the member.
Earned Points Total points earned during the duration of the loyalty membership.
Used Points Total points used during the duration of the membership.
Hold Points Members' points that are currently on hold.
Next Expiring Points These points will expire next if not used.
Points Expiration Date This is the date when points earned will expire next if not used.
Expired Points These points are expired because they were not used.
Current Tier Current tier of the member e.g "Gold".
Next Tier Next higher tier based on the current tier.
Points Req For Next Tier Number of points required for the member to reach the next higher tier.
Tier Achieve Date The member's current tier achieve date.
Available Rewards

List of eligible rewards for the member to redeem based on the available points.

E.g $5 Reward | $10 Reward | $15 Reward

Points Req For Next Reward The points needed for a member to be eligible for the next higher reward.
Highest Available Reward The highest reward that a member is eligible for .
First Loyalty Activity Date After enrollment when the member performs any loyalty activity for the first time.
E.g. activities like making purchases, referring a friend, writing reviews, and other relevant actions may apply.
Last Loyalty Activity Date Date when the last loyalty activity was performed by the member.
First Purchase Date Date when the first purchase activity was performed by the member. 
Last Purchase Date Date when the last purchase activity was performed by the member. 

FAQ

Q-What is Site ID?

Ans - A unique ID for every e-commerce site to integrate with AC.

Glossary

Terminology Description
BO Back Office
BRD Business Requirement Document
AC Annex Cloud