Bloomreach Features Document

Written By Devin O'Neill ()

Updated at April 15th, 2025

Objective

The purpose of this document is to outline the supporting Annex Cloud data fields that can be integrated with Bloomreach.

Supported Versions

Supported Versions Certified Versions
V2 NA

Bloomreach Supported Data List

Loyalty

Data Fields Fields Description
Loyalty ID A unique identifier for the user, specific to Annex Cloud.
First Name The first name of the registered user.
Last Name The last name of the registered user.
Email Address The email address of the user (For example, "somebody@who.com").
Active Status Whether the user has been active on the platform in the past year.
Birthday The user’s date of birth.
Loyalty anniversary date The user’s loyalty program sign-up date.
Phone No The user’s phone number.
Available Points Points the customer can redeem.
Earned Points Total points earned since joining the loyalty program.
Used Points Total points used by the customer.
Expired Points Points that are about to expire if not used.
Current Tier The user’s current loyalty tier (For example, "Gold").
Next Tier The next loyalty tier the user can achieve.
Points Required For Next Tier Points are needed to reach the next tier.
Available Rewards Rewards available for redemption are based on earned points.
Points Req For Next Reward Points are needed to earn the next available reward.
Last Activity Date Date of the last loyalty activity performed by the user.
User Opt-in Status The user’s opt-in status for the loyalty program.
Opt-in Date Date when the user opted into the loyalty program.
Next Expiring Points Points that are about to expire next.
Points Expiration Date The date when points will expire. The expiring points are to be used by this date.
Highest Available Reward The highest reward currently available for the user.
First Activity Date The date when the user performs their first activity after enrollment.

Refer A Friend (RAF)

The below are the supporting data fields which can be utilized for RAF.

Data Fields Description
Referrer_Email The email address of the person referring to a friend (For example, "somebody@who.com").
Referrer_fname First name of the person referring to a friend.
Referrer_lname Last name of the person referring to a friend.
Newsletter_status The referral’s newsletter subscription status (Yes/No).
Share_resource Social media platforms are used for sharing referrals (For example, FB, Twitter, Instagram).
Email receiver Email the friend receiving the referral link.
Bitlyurl Shortened Bitly URL shared in the referral.
Friend_email Email of the friend the referral link is shared with.
Friend _name The name of the friend who made a purchase using the referral.
Coupon_code The code is unlocked by the referred friend after completing the purchase.
Stat ID The unique ID used to track referral registrations.
Claim Rewards URL A link to the page where users can view and claim their rewards.
Invite Code A unique invitation code is assigned to each user for referrals.
Reward Code A code is provided for the referrer after their reward is claimed.
Coupon Used The coupon code that was used for a purchase, including the time of use.
Credits Earned The total credits earned by the referrer.

Visual Commerce (VC)

VC Field Description
Name The full name of the registered user.
Email The email address of the user (For example, "somebody@who.com").
Product Code The identifier for the product related to the image.
Instagram Photo URL The URL of the photo posted by the user on Instagram.
Subscribed Indicates if the user has signed up for the newsletter (Yes/No).

Ratings & Review (R&R)

Data Fields Description
Date The date the review was submitted.
Bottom line A summary recommendation (For example, Recommended or Not Recommended).
Comfort The comfort level of the product. (For example, Satisfying or Not Satisfying)
Pros Positive aspects of the product.
Cons Negative aspects of the product.
Email The reviewer's email address. (For example, "somebody@who.com").
Location The reviewer's location (country/city/state).
Nickname The nickname of the reviewer.
Overall rating The overall rating given by the reviewer.
Please tell us why Brief If the ratings are very low.
Pros Positive aspects of the product.
Quality Product's quality.
Recommend Friend Recommend the product to a friend.
Review Product's review.
Review Summary Same as review title.
Review Title The title of the review.
Size The size of the product being reviewed.
Upload Image The image uploaded by the customer shows the purchased product.
What is your gender? The reviewer's gender.
What is your age? The reviewer's age.
Width Width of the product (dimension).
Product Id The ID of the product being reviewed.
Product name The name of the product being reviewed.
Product Description Description of the product being reviewed.
Product URL The link to the product on the E-commerce site.
Product Image URL The image URL of the product.
Rating Image URL Ratings images blank and filled
Additional feedback on customer service Any extra comments or feedback on customer service.
First Name First name of the reviewer.
Last Name Last name of the reviewer.
City City name of the registered user.
State State of the registered user.
Country Country of the registered user.
Product Recommended Products recommended to others by customers.

Other Additional Data Fields

Field Name Description
Nickname/First Name, Last Name Name of the reviewer.
Email ID The reviewer's email address.
Age Reviewer's age.
Gender Reviewer's gender.
Location/ City, State, Country Reviewer's location.
Product Recommendation Whether the reviewer recommends the product.
Site Recommend The site is recommended by the reviewer.
Overall Rating The rating given by the reviewer.
Review summary A brief summary or title of the review.
Review Detailed review.
Attachments Links to images, videos, or URLs are added by the reviewer.
Custom fields The rest of the fields from above (like vehicle type, skin tone, pros, cons, dimension etc.)

Questions and Answers

Q and A Data Field Description
From Name The name of the user asking or answering the question.
From Email Email address of the user.
Product Page URL The URL of the product page where the Q&A is posted.
Product Name The name of the product being questioned or answered.
Address Location of user.
Post Type Indicates whether the post is a question or an answer.
Date The date the question or answer was posted.
Product Image URL The URL of the product image.
Admin Emails The email addresses of the administrators managing the Q&A.
Question The content of the question asked.
Asked By The user who asked the question.
qus_db_add_date Date of question saved in the data base.

FAQ

Q-What is Site ID?

Ans -A unique identifier assigned to each e-commerce site integrated with Annex Cloud.

Glossary

Terminology

Description

AC Annex Cloud
RAAS Registration As A service
VC Visual Commerce
RAR Ratings & Reviews
Q&A Questions & Answers